By Matt Orton, UI designer
How we reimagined a 100-year-old brand to reflect the way people watch TV
The way people watch TV is changing. To capitalise on the rapid adoption of streaming and on-demand services, Radio Times needed to enable users to find all broadcast and streaming content in one place. This gave us the opportunity to modernise the user experience and, in turn, encourage expansion in the brand’s audience.
We redesigned show posts, the streaming home page and the TV listings grid on radiotimes.com, creating a flow that enabled users to navigate the site in multiple enhanced journeys. To complete the experience, we reimagined the look and feel of the site, offering users a more modern, focussed experience.
We have already seen an increase in ad impressions viewability, in addition to the number of ads shown per page. Bounce rates have decreased by 10% and dwell time has been significantly increased.